The proof
Nothing here is invented.
The exact request and the real Qloo response behind one journey. The API key is redacted; everything else is recomputable from the committed seed data.
Journey
“My sister is obsessed with Succession, Aesop skincare, and A24 films.”
The cross-domain bridges Qloo drew
brandHIGH·0.90
brandHIGH·0.89
movieHIGH·0.89
brandHIGH·0.88
Request (redacted)
AGENT chose 3 gift domains: movie, brand, book reasoning: Recipient enjoys high-quality film and TV, and premium skincare, suggesting gifts from entertainment brands, movies, and related books. 3× parallel GET https://hackathon.api.qloo.com/v2/insights (one per domain, Semaphore(2)): header: X-Api-Key: [REDACTED] filter.type=<each of: urn:entity:movie, urn:entity:brand, urn:entity:book> signal.interests.entities=65EAC55F-6FDC-452D-A633-A9E9F2BBD45E,6F3B5CAA-AC33-4B29-996D-CD070526CAAA,18CEE7A6-0F26-425A-BF80-96A4CC68A62A,7E904879-87BC-4BA6-B4AB-6E380A4C250D,F8FC1B1F-E3C3-4A9F-A72C-E4E402D4A6E0 signal.demographics.gender=female feature.explainability=true filter.popularity.min=0.3 bias.content_based=0.35 diversify.by=subtype take=12 Total Qloo calls this journey: 8 (/search resolution + the 3-domain fan-out) Refine loop: skipped (first ranking was sharp)
Resolved entity IDs
- · 33E18EBC-930E-4565-AE98-883362C1F891
- · A5F78B1A-F03F-4BC3-8CB3-EE9D37F2B5A7
- · FC877810-FE6F-4D25-83B5-015B43E2018F
- · 4A0C549D-7CBC-4E93-80DB-1046BED5765D
- · E3B6C2DE-6266-493E-BE37-DBDFA890350D
- · 4F94C666-5FFA-4A42-8453-24C2F779EC36
- · 6C386104-464E-4FB5-8570-37B88B132875
- · 6CCC64EB-63B3-4A58-9C74-0B2EEEF6AB59
- · F785F422-BE87-42CD-AC87-AB427882F917
- · CEB6304F-2B04-44D9-A0DE-E14E89C2FE36
- · B106D43C-3BFD-4AFC-B48D-69C58A734436
- · AC718C32-C065-4C62-B40F-9EEF0C7AB18A
Raw Qloo response
{
"success": true,
"results": {
"entities": [
{
"name": "Bruegger's",
"entity_id": "33E18EBC-930E-4565-AE98-883362C1F891",
"type": "urn:entity",
"subtype": "urn:entity:brand",
"properties": {
"akas": [
{
"value": "ブルーガーズ",
"languages": [
"ja"
]
},
{
"value": "Bruegger's Bagels",
"languages": [
"en_au"
]
},
{
"value": "Bruegger's",
"languages": [
"km"
]
}
],
"image": {
"url": "https://images.qloo.com/i/33E18EBC-930E-4565-AE98-883362C1F891-420x-auto.jpg"
},
"sport": null,
"tagline": null,
"industry": [
"gastronomy"
],
"keywords": [
"Bagels",
"Cream Cheese",
"Breakfast",
"Kettle-Boiled",
"Sandwiches"
],
"owned_by": null,
"products": [
"fast casual restaurant"
],
"inception": "1983-00-00",
"lifestyle": [
"Daily Commute",
"Office Work",
"Weekend Errands",
"Casual Dining"
],
"brand_type": [
"Retail Brand"
],
"industries": [
"Food & Beverage",
"Retail",
"Restaurants",
"Bakery"
],
"subsidiary": [],
"core_values": [
"Tradition",
"Quality Ingredients",
"Authenticity",
"Convenience",
"Community"
],
"description": "Established in 1983, the brand is a well-regarded restaurant operator known for its commitment to traditional New York-style, kettle-boiled bagels. It focuses on delivering high-quality, simple ingredients, including its signature Vermont-made cream cheese, across a range of breakfast and lunch offerings. With a business model centered on convenience, it caters to commuters and professionals through its retail locations and catering services. The brand maintains a mainstream, reliable market position by emphasizing consistent quality and a straightforward approach to food.",
"key_markets": [
"United States"
],
"founded_year": 1983,
"manufacturer": null,
"subsidiaries": [],
"headquartered": "Burlington",
"official_site": "https://www.brueggers.com/",
"target_gender": [
"Gender-Neutral"
],
"ticker_symbol": null,
"business_model": [
"B2C",
"Franchise"
],
"emotional_tone": [
"Comforting",
"Reliable",
"Friendly",
"Nostalgic",
"Unpretentious"
],
"personal_style": null,
"similar_brands": [
"Au Bon Pain",
"Corner Bakery Cafe",
"Peet's Coffee",
"Starbucks",
"Great Harvest Bread Co."
],
"ultimate_parent": "JAB Holding Company",
"immediate_parent": "Coffee & Bagel Brands",
"target_age_group": [
"Young Adults",
"Adults",
"Middle-Aged"
],
"audience_identity": "People who value traditional comfort food and consistency seek out this experience for a reliable, satisfying start to their day or a quick, high-quality midday break.",
"competitor_brands": [
"Einstein Bros. Bagels",
"Panera Bread",
"Noah's New York Bagels",
"Dunkin'",
"Tim Hortons"
],
"customer_segments": [
"Morning Commuters",
"Office Workers",
"Families",
"Students"
],
"influencer_appeal": [
"Food Bloggers",
"Local Community Figures",
"Lifestyle Content Creators",
"Office Culture Influencers",
"Parenting Bloggers"
],
"products_services": [
"Bagels",
"Cream Cheese",
"Breakfast Sandwiches",
"Lunch Sandwiches",
"Coffee",
"Catering Services",
"Pastries",
"Soups",
"Salads",
"Beverages"
],
"short_description": "Bruegger's is a bakery chain specializing in fresh, kettle-boiled NY-style bagels, breakfast sandwiches, and a variety of cream cheese flavors, with catering services and a rewards program.",
"style_description": "A simple, clean, and functional aesthetic that emphasizes the freshness and artisanal quality of the food within a comfortable, accessible dining environment.",
"cultural_relevance": [
"American Breakfast Culture",
"Bagel Tradition"
],
"known_partnerships": [],
"market_positioning": "A dependable, fast-casual bagel shop focusing on traditional preparation methods and high-quality core ingredients.",
"short_descriptions": [
{
"value": "Una cadena clásica que sirve auténticos bagels al estilo neoyorquino hervidos en caldera, acompañados de crema de queso de Vermont y sándwiches para desayunos y almuerzos.",
"languages": [
"es"
]
},
{
"value": "Eine klassische Kette, die authentische, traditionell gekochte New Yorker Bagels mit Vermont-Frischkäse sowie Frühstücks- und Mittagssandwiches serviert.",
"languages": [
"de"
]
},
{
"value": "A classic chain serving authentic kettle-boiled, New York-style bagels paired with signature Vermont cream cheese and deli-style breakfast and lunch sandwiches.",
"languages": [
"en"
]
},
{
"value": "Une chaîne classique proposant d'authentiques bagels de style new-yorkais bouillis, accompagnés de fromage à la crème du Vermont et de sandwichs pour le petit-déjeuner ou le déjeuner.",
"languages": [
"fr"
]
}
],
"is_regional_variant": false,
"parent_organization": "Coffee & Bagel Brands",
"price_range_usd_max": 15,
"price_range_usd_min": 3,
"target_income_level": [
"Low to Medium",
"Medium"
],
"aesthetic_properties": [
"Casual Bakery Atmosphere",
"Warm Earthy Tones",
"Simple Typography",
"Functional Storefront Design"
],
"category_description": "A fast-casual restaurant chain specializing in freshly baked, traditional New York-style bagels and associated menu items for breakfast and lunch.",
"headquarters_address": "Burlington, Vermont, United States",
"interest_adjacencies": [
"Coffee Culture",
"Casual Dining",
"Breakfast Traditions",
"Commuter Convenience",
"Artisanal Baking"
],
"situational_contexts": "This is a frequent destination for weekday morning commutes, casual breakfast meetings, weekend morning rituals, and catering needs for office gatherings or social events.",
"aspirational_lifestyle": [
"Productive Morning Routine",
"Balanced Work-Life",
"Hearty Homemade Meals"
],
"sustainability_initiatives": [
"Ethical Sourcing"
],
"cultural_context_description": "The brand is deeply integrated into the American morning habit and the cultural tradition of the bagel shop as a community-centered establishment.",
"target_demographics_description": "The brand targets busy adults and professionals seeking convenient, affordable, and high-quality breakfast and lunch options during their daily routines."
},
"popularity": 0.46951229848620973,
"tags": [
{
"id": "urn:tag:wikipedia_category:1983_establishments_in_new_york_state",
"name": "1983 establishments in New York (state)",
"type": "urn:tag:wikipedia_category"
},
{
"id": "urn:tag:wikipedia_category:restaurant_franchises",
"name": "Restaurant franchises",
"type": "urn:tag:wikipedia_category"
},
{
"id": "urn:tag:genre:brand:dining",
"name": "Dining",
"type": "urn:tag:genre:brand"
},
{
"id": "urn:tag:wikipedia_category:american_companies_established_in_1983",
"name": "American companies established in 1983",
"type": "urn:tag:wikipedia_category"
},
{
"id": "urn:tag:wikipedia_category:economy_of_the_midwestern_united_states",
"name": "Economy of the Midwestern United States",
"type": "urn:tag:wikipedia_category"
},
{
"id": "urn:tag:wikipedia_category:bakeries_of_the_united_states",
"name": "Bakeries of the United States",
"type": "urn:tag:wikipedia_category"
},
{
"id": "urn:tag:wikipedia_category:fast_casual_restaurants",
"name": "Fast casual restaurants",
"type": "urn:tag:wikipedia_category"
},
{
"id": "urn:tag:wikipedia_category:2011_mergers_and_acquisitions",
"name": "2011 mergers and acquisitions",
"type": "urn:tag:wikipedia_category"
},
{
"id": "urn:tag:wikipedia_category:2017_mergers_and_acquisitions",
"name": "2017 mergers and acquisitions",
"type": "urn:tag:wikipedia_category"
},
{
"id": "urn:tag:wikipedia_category:american_subsidiaries_of_foreign_companies",
"name": "American subsidiaries of foreign companies",
"type": "urn:tag:wikipedia_category"
},
{
"id": "urn:tag:wikipedia_category:economy_of_the_eastern_united_states",
"name": "Economy of the Eastern United States",
"type": "urn:tag:wikipedia_category"
},
{
"id": "urn:tag:wikipedia_category:1996_mergers_and_acquisitions",
"name": "1996 mergers and acquisitions",
"type": "urn:tag:wikipedia_category"
},
{
"id": "urn:tag:wikipedia_category:bakery_cafes",
"name": "Bakery cafés",
"type": "urn:tag:wikipedia_category"
},
{
"id": "urn:tag:wikipedia_category:2003_mergers_and_acquisitions",
"name": "2003 mergers and acquisitions",
"type": "urn:tag:wikipedia_category"
},
{
"id": "urn:tag:wikipedia_category:economy_of_the_southwestern_united_states",
"name": "Economy of the Southwestern United States",
"type": "urn:tag:wikipedia_category"
},
{
"id": "urn:tag:wikipedia_category:food_and_drink_companies_based_in_vermont",
"name": "Food and drink companies based in Vermont",
"type": "urn:tag:wikipedia_category"
},
{
"id": "urn:tag:wikipedia_category:bagel_companies",
"name": "Bagel companies",
"type": "urn:tag:wikipedia_category"
},
{
"id": "urn:tag:wikipedia_category:restaurants_established_in_1983",
"name": "Restaurants established in 1983",
"type": "urn:tag:wikipedia_category"
},
{
"id": "urn:tag:aesthetic_property:qloo:casual_bakery_atmosphere",
"name": "Casual Bakery Atmosphere",
"type": "urn:tag:aesthetic_property:qloo"
},
{
"id": "urn:tag:aesthetic_property:qloo:warm_earthy_tones",
"name": "Warm Earthy Tones",
"type": "urn:tag:aesthetic_property:qloo"
},
{
"id": "urn:tag:aesthetic_property:qloo:simple_typography",
"name": "Simple Typography",
"type": "urn:tag:aesthetic_property:qloo"
},
{
"id": "urn:tag:aesthetic_property:qloo:functional_storefront_design",
"name": "Functional Storefront Design",
"type": "urn:tag:aesthetic_property:qloo"
},
{
"id": "urn:tag:lifestyle:qloo:productive_morning_routine",
"name": "Productive Morning Routine",
"type": "urn:tag:lifestyle:qloo"
},
{
"id": "urn:tag:lifestyle:qloo:balanced_work_life",
"name": "Balanced Work-Life",
"type": "urn:tag:lifestyle:qloo"
},
{
"id": "urn:tag:lifestyle:qloo:hearty_homemade_meals",
"name": "Hearty Homemade Meals",
"type": "urn:tag:lifestyle:qloo"
},
{
"id": "urn:tag:brand_subtype:qloo:other",
"name": "Other",
"type": "urn:tag:brand_subtype:qloo"
},
{
"id": "urn:tag:brand_type:qloo:retail_brand",
"name": "Retail Brand",
"type": "urn:tag:brand_type:qloo"
},
{
"id": "urn:tag:business_model:qloo:b2c",
"name": "B2C",
"type": "urn:tag:business_model:qloo"
},
{
"id": "urn:tag:business_model:qloo:franchise",
"name": "Franchise",
"type": "urn:tag:business_model:qloo"
},
{
"id": "urn:tag:competitor_brand:qloo:einstein_bros_bagels",
"name": "Einstein Bros. Bagels",
"type": "urn:tag:competitor_brand:qloo"
},
{
"id": "urn:tag:competitor_brand:qloo:panera_bread",
"name": "Panera Bread",
"type": "urn:tag:competitor_brand:qloo"
},
{
"id": "urn:tag:competitor_brand:qloo:noah_s_new_york_bagels",
"name": "Noah's New York Bagels",
"type": "urn:tag:competitor_brand:qloo"
},
{
"id": "urn:tag:competitor_brand:qloo:dunkin_",
"name": "Dunkin'",
"type": "urn:tag:competitor_brand:qloo"
},
{
"id": "urn:tag:competitor_brand:qloo:tim_hortons",
"name": "Tim Hortons",
"type": "urn:tag:competitor_brand:qloo"
},
{
"id": "urn:tag:core_value:qloo:tradition",
"name": "Tradition",
"type": "urn:tag:core_value:qloo"
},
{
"id": "urn:tag:core_value:qloo:quality_ingredients",
"name": "Quality Ingredients",
"type": "urn:tag:core_value:qloo"
},
{
"id": "urn:tag:core_value:qloo:authenticity",
"name": "Authenticity",
"type": "urn:tag:core_value:qloo"
},
{
"id": "urn:tag:core_value:qloo:convenience",
"name": "Convenience",
"type": "urn:tag:core_value:qloo"
},
{
"id": "urn:tag:core_value:qloo:community",
"name": "Community",
"type": "urn:tag:core_value:qloo"
},
{
"id": "urn:tag:cultural_relevance:qloo:american_breakfast_culture",
"name": "American Breakfast Culture",
"type": "urn:tag:cultural_relevance:qloo"
},
{
"id": "urn:tag:cultural_relevance:qloo:bagel_tradition",
"name": "Bagel Tradition",
"type": "urn:tag:cultural_relevance:qloo"
},
{
"id": "urn:tag:customer_segment:qloo:morning_commuters",
"name": "Morning Commuters",
"type": "urn:tag:customer_segment:qloo"
},
{
"id": "urn:tag:customer_segment:qloo:office_workers",
"name": "Office Workers",
"type": "urn:tag:customer_segment:qloo"
},
{
"id": "urn:tag:customer_segment:qloo:families",
"name": "Families",
"type": "urn:tag:customer_segment:qloo"
},
{
"id": "urn:tag:customer_segment:qloo:students",
"name": "Students",
"type": "urn:tag:customer_segment:qloo"
},
{
"id": "urn:tag:emotional_tone:qloo:comforting",
"name": "Comforting",
"type": "urn:tag:emotional_tone:qloo"
},
{
"id": "urn:tag:emotional_tone:qloo:reliable",
"name": "Reliable",
"type": "urn:tag:emotional_tone:qloo"
},
{
"id": "urn:tag:emotional_tone:qloo:friendly",
"name": "Friendly",
"type": "urn:tag:emotional_tone:qloo"
},
{
"id": "urn:tag:emotional_tone:qloo:nostalgic",
"name": "Nostalgic",
"type": "urn:tag:emotional_tone:qloo"
},
{
"id": "urn:tag:emotional_tone:qloo:unpretentious",
"name": "Unpretentious",
"type": "urn:tag:emotional_tone:qloo"
},
{
"id": "urn:tag:industry:qloo:food_beverage",
"name": "Food & Beverage",
"type": "urn:tag:industry:qloo"
},
{
"id": "urn:tag:industry:qloo:retail",
"name": "Retail",
"type": "urn:tag:industry:qloo"
},
{
"id": "urn:tag:industry:qloo:restaurants",
"name": "Restaurants",
"type": "urn:tag:industry:qloo"
},
{
"id": "urn:tag:industry:qloo:bakery",
"name": "Bakery",
"type": "urn:tag:industry:qloo"
},
{
"id": "urn:tag:influencer_appeal:qloo:food_bloggers",
"name": "Food Bloggers",
"type": "urn:tag:influencer_appeal:qloo"
},
{
"id": "urn:tag:influencer_appeal:qloo:local_community_figures",
"name": "Local Community Figures",
"type": "urn:tag:influencer_appeal:qloo"
},
{
"id": "urn:tag:influencer_appeal:qloo:lifestyle_content_creators",
"name": "Lifestyle Content Creators",
"type": "urn:tag:influencer_appeal:qloo"
},
{
"id": "urn:tag:influencer_appeal:qloo:office_culture_influencers",
"name": "Office Culture Influencers",
"type": "urn:tag:influencer_appeal:qloo"
},
{
"id": "urn:tag:influencer_appeal:qloo:parenting_bloggers",
"name": "Parenting Bloggers",
"type": "urn:tag:influencer_appeal:qloo"
},
{
"id": "urn:tag:interest_adjacency:qloo:coffee_culture",
"name": "Coffee Culture",
"type": "urn:tag:interest_adjacency:qloo"
},
{
"id": "urn:tag:interest_adjacency:qloo:casual_dining",
"name": "Casual Dining",
"type": "urn:tag:interest_adjacency:qloo"
},
{
"id": "urn:tag:interest_adjacency:qloo:breakfast_traditions",
"name": "Breakfast Traditions",
"type": "urn:tag:interest_adjacency:qloo"
},
{
"id": "urn:tag:interest_adjacency:qloo:commuter_convenience",
"name": "Commuter Convenience",
"type": "urn:tag:interest_adjacency:qloo"
},
{
"id": "urn:tag:interest_adjacency:qloo:artisanal_baking",
"name": "Artisanal Baking",
"type": "urn:tag:interest_adjacency:qloo"
},
{
"id": "urn:tag:key_market:qloo:united_states",
"name": "United States",
"type": "urn:tag:key_market:qloo"
},
{
"id": "urn:tag:keyword:qloo:bagels",
"name": "Bagels",
"type": "urn:tag:keyword:qloo"
},
{
"id": "urn:tag:keyword:qloo:cream_cheese",
"name": "Cream Cheese",
"type": "urn:tag:keyword:qloo"
},
{
"id": "urn:tag:keyword:qloo:breakfast",
"name": "Breakfast",
"type": "urn:tag:keyword:qloo"
},
{
"id": "urn:tag:keyword:qloo:kettle_boiled",
"name": "Kettle-Boiled",
"type": "urn:tag:keyword:qloo"
},
{
"id": "urn:tag:keyword:qloo:sandwiches",
"name": "Sandwiches",
"type": "urn:tag:keyword:qloo"
},
{
"id": "urn:tag:lifestyle:qloo:daily_commute",
"name": "Daily Commute",
"type": "urn:tag:lifestyle:qloo"
},
{
"id": "urn:tag:lifestyle:qloo:office_work",
"name": "Office Work",
"type": "urn:tag:lifestyle:qloo"
},
{
"id": "urn:tag:lifestyle:qloo:weekend_errands",
"name": "Weekend Errands",
"type": "urn:tag:lifestyle:qloo"
},
{
"id": "urn:tag:lifestyle:qloo:casual_dining",
"name": "Casual Dining",
"type": "urn:tag:lifestyle:qloo"
},
{
"id": "urn:tag:market_archetype:qloo:mainstream",
"name": "Mainstream",
"type": "urn:tag:market_archetype:qloo"
},
{
"id": "urn:tag:price_level:qloo:_",
"name": "$$",
"type": "urn:tag:price_level:qloo"
},
{
"id": "urn:tag:product_service:qloo:bagels",
"name": "Bagels",
"type": "urn:tag:product_service:qloo"
},
{
"id": "urn:tag:product_service:qloo:cream_cheese",
"name": "Cream Cheese",
"type": "urn:tag:product_service:qloo"
},
{
"id": "urn:tag:product_service:qloo:breakfast_sandwiches",
"name": "Breakfast Sandwiches",
"type": "urn:tag:product_service:qloo"
},
{
"id": "urn:tag:product_service:qloo:lunch_sandwiches",
"name": "Lunch Sandwiches",
"type": "urn:tag:product_service:qloo"
},
{
"id": "urn:tag:product_service:qloo:coffee",
"name": "Coffee",
"type": "urn:tag:product_service:qloo"
},
{
"id": "urn:tag:product_service:qloo:catering_services",
"name": "Catering Services",
"type": "urn:tag:product_service:qloo"
},
{
"id": "urn:tag:product_service:qloo:pastries",
"name": "Pastries",
"type": "urn:tag:product_service:qloo"
},
{
"id": "urn:tag:product_service:qloo:soups",
"name": "Soups",
"type": "urn:tag:product_service:qloo"
},
{
"id": "urn:tag:product_service:qloo:salads",
"name": "Salads",
"type": "urn:tag:product_service:qloo"
},
{
"id": "urn:tag:product_service:qloo:beverages",
"name": "Beverages",
"type": "urn:tag:product_service:qloo"
},
{
"id": "urn:tag:similar_brand:qloo:au_bon_pain",
"name": "Au Bon Pain",
"type": "urn:tag:similar_brand:qloo"
},
{
"id": "urn:tag:similar_brand:qloo:corner_bakery_cafe",
"name": "Corner Bakery Cafe",
"type": "urn:tag:similar_brand:qloo"
},
{
"id": "urn:tag:similar_brand:qloo:peet_s_coffee",
"name": "Peet's Coffee",
"type": "urn:tag:similar_brand:qloo"
},
{
"id": "urn:tag:similar_brand:qloo:starbucks",
"name": "Starbucks",
"type": "urn:tag:similar_brand:qloo"
},
{
"id": "urn:tag:similar_brand:qloo:great_harvest_bread_co_",
"name": "Great Harvest Bread Co.",
"type": "urn:tag:similar_brand:qloo"
},
{
"id": "urn:tag:sustainability_initiative:qloo:ethical_sourcing",
"name": "Ethical Sourcing",
"type": "urn:tag:sustainability_initiative:qloo"
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"target_demographics_description": "The target demographic consists primarily of young adults and students, aged 18 to 30, with a focus on creative individuals with moderate disposable income."
},
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"tags": [
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{
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{
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{
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{
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},
{
"id": "urn:tag:aesthetic_property:qloo:vintage_inspired",
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{
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{
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{
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{
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{
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{
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{
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{
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{
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{
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{
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"name": "Kate Spade New York",
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"type": "urn:entity",
"subtype": "urn:entity:brand",
"properties": {
"akas": [
{
"value": "ケイト・スペード・ニューヨーク",
"languages": [
"ja"
]
},
{
"value": "凱特絲蓓紐約",
"languages": [
"zh"
]
},
{
"value": "Kate Spade New York",
"languages": [
"da",
"id",
"ro",
"ca",
"pt_pt",
"sk",
"pt",
"cs",
"sv"
]
}
],
"image": {
"url": "https://images.qloo.com/i/6C386104-464E-4FB5-8570-37B88B132875-420x-auto.jpg"
},
"sport": null,
"tagline": null,
"industry": null,
"keywords": [
"Handbags",
"Color",
"Sophistication",
"Joy",
"Lifestyle"
],
"owned_by": null,
"products": null,
"inception": null,
"lifestyle": [
"Professional Work Environment",
"Social Brunches",
"City Commuting",
"Weekend Errands",
"Travel"
],
"brand_type": [
"Product Brand"
],
"industries": [
"Fashion & Apparel",
"Retail",
"Home Decor"
],
"subsidiary": null,
"core_values": [
"Optimism",
"Thoughtful Design",
"Self-Expression",
"Inclusivity"
],
"description": "An iconic American lifestyle brand established in 1993, known for its focus on joy, color, and sophisticated design. Originally launched with a collection of six essential handbags, the brand has expanded into a global powerhouse offering apparel, jewelry, footwear, and home decor. It caters to individuals who appreciate a polished yet accessible aesthetic, balancing practical functionality with vibrant, playful elements. The brand occupies a premium market position, emphasizing thoughtful details and emotional connectivity in its product offerings.",
"key_markets": [
"United States",
"Japan",
"China",
"Europe"
],
"founded_year": 1993,
"manufacturer": null,
"subsidiaries": [],
"headquartered": null,
"official_site": null,
"target_gender": [
"Female"
],
"ticker_symbol": null,
"business_model": [
"B2C"
],
"emotional_tone": [
"Joyful",
"Sophisticated",
"Optimistic",
"Playful",
"Cheerful"
],
"personal_style": [
"Feminine",
"Preppy",
"Polished",
"Classic"
],
"similar_brands": [
"Rebecca Minkoff",
"Ted Baker",
"Longchamp",
"Monica Vinader",
"Anthropologie"
],
"ultimate_parent": "Tapestry, Inc.",
"immediate_parent": "Tapestry, Inc.",
"target_age_group": [
"Young Adults",
"Adults",
"Middle-Aged"
],
"audience_identity": "People who value optimism and personal expression in their daily lives, often finding joy in vibrant colors and playful yet sophisticated design choices.",
"competitor_brands": [
"Coach",
"Michael Kors",
"Tory Burch",
"Furla",
"Marc Jacobs"
],
"customer_segments": [
"Urban Professionals",
"Gift Shoppers",
"Style-Conscious Women"
],
"influencer_appeal": [
"Lifestyle Bloggers",
"Fashion Stylists",
"Professional Career Women",
"Social Media Personalities",
"Modern Homemakers"
],
"products_services": [
"Handbags",
"Wallets",
"Clothing",
"Shoes",
"Jewelry",
"Home Decor",
"Eyewear",
"Watches",
"Tech Accessories",
"Stationery"
],
"short_description": "Kate Spade New York is a fashion brand known for designer handbags, clothing, jewelry, and accessories.",
"style_description": "The brand features a crisp, colorful, and playful aesthetic that blends modern sophistication with feminine charm.",
"cultural_relevance": [
"American Modernism",
"Feminine Empowerment",
"Pop Culture"
],
"known_partnerships": [
"Disney",
"Peanuts",
"Disney's Minnie Mouse"
],
"market_positioning": "An accessible, premium lifestyle brand that emphasizes joy, color, and modern sophistication in everyday luxury.",
"short_descriptions": [
{
"value": "Une marque lifestyle optimiste connue pour son usage distinctif de la couleur, ses imprimés ludiques et ses designs sophistiqués et fonctionnels.",
"languages": [
"fr"
]
},
{
"value": "Una marca de estilo de vida optimista conocida por su uso distintivo del color, estampados alegres y diseños sofisticados y funcionales.",
"languages": [
"es"
]
},
{
"value": "Eine optimistische Lifestyle-Marke, die für ihren unverwechselbaren Einsatz von Farbe, verspielten Mustern und raffinierten, funktionalen Designs bekannt ist.",
"languages": [
"de"
]
},
{
"value": "An optimistic fashion lifestyle brand known for its distinctive use of color, playful patterns, and sophisticated, functional designs.",
"languages": [
"en"
]
}
],
"is_regional_variant": false,
"parent_organization": null,
"price_range_usd_max": 500,
"price_range_usd_min": 50,
"target_income_level": [
"Medium",
"Medium to High"
],
"aesthetic_properties": [
"Vibrant Colors",
"Playful Patterns",
"Clean Silhouettes",
"Graphic Prints",
"Polished Finishes"
],
"category_description": "A global lifestyle brand offering accessible luxury through colorful, sophisticated accessories, apparel, and home goods.",
"headquarters_address": "New York City, New York, USA",
"interest_adjacencies": [
"Interior Design",
"Social Entertaining",
"Gifting",
"Personal Styling",
"Travel"
],
"situational_contexts": "This brand is ideal for both everyday professional settings and special occasions where one wants to look polished and cheerful without sacrificing ease.",
"aspirational_lifestyle": [
"Polished Global Lifestyle",
"Sophisticated Social Hosting",
"Creative Personal Style"
],
"sustainability_initiatives": [],
"cultural_context_description": "The brand is deeply embedded in the American lifestyle scene, bridging the gap between professional polish and joyful self-expression.",
"target_demographics_description": "The target consumer is primarily female, ranging from young adults to middle-aged individuals with a medium-to-high income level who appreciate polished, feminine aesthetics."
},
"popularity": 0.9948381956569646,
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{
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{
"id": "urn:tag:key_market:qloo:china",
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{
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"id": "urn:tag:keyword:qloo:color",
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{
"id": "urn:tag:keyword:qloo:joy",
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{
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{
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{
"id": "urn:tag:lifestyle:qloo:city_commuting",
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{
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{
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{
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{
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{
"id": "urn:tag:product_service:qloo:jewelry",
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"id": "urn:tag:product_service:qloo:home_decor",
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{
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{
"id": "urn:tag:product_service:qloo:tech_accessories",
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{
"id": "urn:tag:product_service:qloo:stationery",
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{
"id": "urn:tag:retail_channel:qloo:direct_to_consumer",
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{
"id": "urn:tag:retail_channel:qloo:department_store",
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{
"id": "urn:tag:retail_channel:qloo:wholesale",
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{
"id": "urn:tag:retail_channel:qloo:online_marketplace",
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},
{
"id": "urn:tag:signature_piece:qloo:sam_bag",
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},
{
"id": "urn:tag:signature_piece:qloo:nicola_twistlock",
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{
"id": "urn:tag:signature_piece:qloo:knott_satchel",
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{
"id": "urn:tag:similar_brand:qloo:rebecca_minkoff",
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{
"id": "urn:tag:similar_brand:qloo:ted_baker",
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},
{
"id": "urn:tag:similar_brand:qloo:longchamp",
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},
{
"id": "urn:tag:similar_brand:qloo:monica_vinader",
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},
{
"id": "urn:tag:similar_brand:qloo:anthropologie",
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},
{
"id": "urn:tag:target_age_group:qloo:young_adults",
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},
{
"id": "urn:tag:product_service:qloo:body_wash",
"name": "Body Wash",
"type": "urn:tag:product_service:qloo"
},
{
"id": "urn:tag:product_service:qloo:beauty_bar",
"name": "Beauty Bar",
"type": "urn:tag:product_service:qloo"
},
{
"id": "urn:tag:product_service:qloo:deodorant",
"name": "Deodorant",
"type": "urn:tag:product_service:qloo"
},
{
"id": "urn:tag:product_service:qloo:shampoo",
"name": "Shampoo",
"type": "urn:tag:product_service:qloo"
},
{
"id": "urn:tag:product_service:qloo:conditioner",
"name": "Conditioner",
"type": "urn:tag:product_service:qloo"
},
{
"id": "urn:tag:product_service:qloo:lotion",
"name": "Lotion",
"type": "urn:tag:product_service:qloo"
},
{
"id": "urn:tag:product_service:qloo:hand_wash",
"name": "Hand Wash",
"type": "urn:tag:product_service:qloo"
},
{
"id": "urn:tag:signature_product:qloo:dove_beauty_bar",
"name": "Dove Beauty Bar",
"type": "urn:tag:signature_product:qloo"
},
{
"id": "urn:tag:signature_product:qloo:deep_moisture_body_wash",
"name": "Deep Moisture Body Wash",
"type": "urn:tag:signature_product:qloo"
},
{
"id": "urn:tag:similar_brand:qloo:cerave",
"name": "CeraVe",
"type": "urn:tag:similar_brand:qloo"
},
{
"id": "urn:tag:similar_brand:qloo:cetaphil",
"name": "Cetaphil",
"type": "urn:tag:similar_brand:qloo"
},
{
"id": "urn:tag:similar_brand:qloo:vaseline",
"name": "Vaseline",
"type": "urn:tag:similar_brand:qloo"
},
{
"id": "urn:tag:sustainability_initiative:qloo:recycled_plastic_packaging",
"name": "Recycled Plastic Packaging",
"type": "urn:tag:sustainability_initiative:qloo"
},
{
"id": "urn:tag:sustainability_initiative:qloo:water_conservation",
"name": "Water Conservation",
"type": "urn:tag:sustainability_initiative:qloo"
},
{
"id": "urn:tag:sustainability_initiative:qloo:cruelty_free",
"name": "Cruelty-Free",
"type": "urn:tag:sustainability_initiative:qloo"
},
{
"id": "urn:tag:sustainability_initiative:qloo:eco_friendly_packaging",
"name": "Eco-Friendly Packaging",
"type": "urn:tag:sustainability_initiative:qloo"
},
{
"id": "urn:tag:sustainability_initiative:qloo:social_impact",
"name": "Social Impact",
"type": "urn:tag:sustainability_initiative:qloo"
},
{
"id": "urn:tag:target_age_group:qloo:teens",
"name": "Teens",
"type": "urn:tag:target_age_group:qloo"
},
{
"id": "urn:tag:target_age_group:qloo:young_adults",
"name": "Young Adults",
"type": "urn:tag:target_age_group:qloo"
},
{
"id": "urn:tag:target_age_group:qloo:adults",
"name": "Adults",
"type": "urn:tag:target_age_group:qloo"
},
{
"id": "urn:tag:target_age_group:qloo:middle_aged",
"name": "Middle-Aged",
"type": "urn:tag:target_age_group:qloo"
},
{
"id": "urn:tag:target_age_group:qloo:seniors",
"name": "Seniors",
"type": "urn:tag:target_age_group:qloo"
},
{
"id": "urn:tag:target_gender:qloo:female",
"name": "Female",
"type": "urn:tag:target_gender:qloo"
},
{
"id": "urn:tag:target_gender:qloo:gender_neutral",
"name": "Gender-Neutral",
"type": "urn:tag:target_gender:qloo"
},
{
"id": "urn:tag:target_income_level:qloo:low_to_medium",
"name": "Low to Medium",
"type": "urn:tag:target_income_level:qloo"
},
{
"id": "urn:tag:target_income_level:qloo:medium",
"name": "Medium",
"type": "urn:tag:target_income_level:qloo"
},
{
"id": "urn:tag:target_income_level:qloo:medium_to_high",
"name": "Medium to High",
"type": "urn:tag:target_income_level:qloo"
}
],
"query": {
"affinity": 0.8689273436182195,
"measurements": {
"audience_growth": 0
},
"explainability": {
"signal.interests.entities": [
{
"entity_id": "6F3B5CAA-AC33-4B29-996D-CD070526CAAA",
"score": 0.37845165334685094
},
{
"entity_id": "65EAC55F-6FDC-452D-A633-A9E9F2BBD45E",
"score": 0.32106334381487034
},
{
"entity_id": "7E904879-87BC-4BA6-B4AB-6E380A4C250D",
"score": 0.3004850028382786
}
]
}
},
"disambiguation": "",
"external": {
"twitter": [
{
"id": "dove"
}
],
"wikidata": [
{
"id": "Q962709"
}
],
"instagram": [
{
"id": "dovedermaseries"
},
{
"id": "dove"
}
]
}
}
]
},
"warnings": [
{
"type": "not_found",
"signal.interests.entities": [
"18CEE7A6-0F26-425A-BF80-96A4CC68A62A",
"F8FC1B1F-E3C3-4A9F-A72C-E4E402D4A6E0"
]
}
],
"query": {
"explainability": {
"signal.interests.entities": {
"effect_on_top3_recs": [
{
"entity_id": "6F3B5CAA-AC33-4B29-996D-CD070526CAAA",
"avg_score": 0.34992290553414745
},
{
"entity_id": "7E904879-87BC-4BA6-B4AB-6E380A4C250D",
"avg_score": 0.33966077296590874
},
{
"entity_id": "65EAC55F-6FDC-452D-A633-A9E9F2BBD45E",
"avg_score": 0.3104163214999438
}
],
"effect_on_top5_recs": [
{
"entity_id": "6F3B5CAA-AC33-4B29-996D-CD070526CAAA",
"avg_score": 0.34496837532781865
},
{
"entity_id": "7E904879-87BC-4BA6-B4AB-6E380A4C250D",
"avg_score": 0.3341213672429631
},
{
"entity_id": "65EAC55F-6FDC-452D-A633-A9E9F2BBD45E",
"avg_score": 0.3209102574292182
}
],
"effect_on_top10_recs": [
{
"entity_id": "7E904879-87BC-4BA6-B4AB-6E380A4C250D",
"avg_score": 0.34307251522995574
},
{
"entity_id": "6F3B5CAA-AC33-4B29-996D-CD070526CAAA",
"avg_score": 0.33584493781878766
},
{
"entity_id": "65EAC55F-6FDC-452D-A633-A9E9F2BBD45E",
"avg_score": 0.32108254695125665
}
],
"effect_on_all_recs": [
{
"entity_id": "6F3B5CAA-AC33-4B29-996D-CD070526CAAA",
"avg_score": 0.340285680807159
},
{
"entity_id": "7E904879-87BC-4BA6-B4AB-6E380A4C250D",
"avg_score": 0.339212298691938
},
{
"entity_id": "65EAC55F-6FDC-452D-A633-A9E9F2BBD45E",
"avg_score": 0.3205020205009031
}
]
}
}
}
}Limitation
Qloo gives aggregate taste correlation across audiences, not certainty about one person. We show the raw response and never claim an individual match percentage.